When I started at the Kahnawà:ke Sports and Recreation Unit (SRU) in the summer of 2023, I was given carte blanche for the visual identity of the unit and, subsequently, the Kahnawà:ke Sports Complex. All I had was the logo and a dream of building a brand from the bottom up; I had my work set out for me.
With this style guide, I began to promote our brand to the public by creating assets for social media, signs for outdoor parks, and arena signs. I wanted to ensure that if someone saw an ad, poster, or sign, they would know right away that it was made by SRU.
SRU Social Media (Facebook)
SRU Sports Complex Signs
