NBA Tip Off - 2018

As the lead designer working under the art director and along side the senior copy writer, this project turned out to be quite the fun challenge. NBA season tipped off in October 2018, the brand was based in the Canadian market so it was a no brainer to choose the Raptors as our main focus. To stay inline with the theme of the brand, we needed two players to focus on so we decided to use the 2017 NBA Championship MVP in Steph Curry and Toronto's newly acquired prize, Kawhi Leonard. The fun started, when we didn't have Kawhi in a Raptors jersey yet, so we had to improvise.