This was the pinnacle of the 2017-2018 NFL season for Bovada. LV: the award-winning campaign. At the time of this creative, I had no idea this entire NFL season would turn out to be so successful. Bovada had undergone yet another huge change in branding - it was VEGAS, Baby! Every project that year had to have a Vegas theme. The Bovada stakeholders also wanted big campaigns like the NFL season to have an 'over-arching theme.' The theme that year was Larger Than Life. Everywhere you went in Vegas, you'd see football Larger than Life.
For the Super Bowl, we had to go bigger than we did all season. I decided it would be really cool, since we didn't use any NFL players that year, to showcase the Lombardi trophy as part of the Vegas Skyline.
