The client (they) wanted to gain more customers, and engage with those customers through Instagram. This project came to our agency, and I was put in charge of making them templates and then making all the subsequent posts. The first steps were to work with the Social Media team and get an understanding of what they were looking for. They came prepared with research of best marketing practices for Instagram, and together we researched what worked creatively, and made multiple moodboards from other sports accounts. It was my job to give them something new and fresh based on the research and the moodboards, without making the templates repetitive or imitations of other accounts. Below are the final templates that were approved by the Social Media team. Everyday I'd receive requests for a player, a template, and the general message of what they wanted to say, on the templates that required copy.
Click below to see the templates in action!